OK where to begin... We are very exited 2 b the "Idea of the year" winners. this is Dima's first time @ Cannes and Roy's second time (yep..last year was a great year 4 us 2).
So, What is all about? Mr. Granger and Y&R's creative managers chose "whenthelightsareoffthesiteison.com" as the Y&R's "idea of the year". The site made 2 promote "Orange Time", Orange's paying entertainment & movies portal. The idea behind this site is that it opens only when u switch off the lights in your room.
take a look:
So, What is all about? Mr. Granger and Y&R's creative managers chose "whenthelightsareoffthesiteison.com" as the Y&R's "idea of the year". The site made 2 promote "Orange Time", Orange's paying entertainment & movies portal. The idea behind this site is that it opens only when u switch off the lights in your room.
take a look:
This work made a little history and became the first Israeli work that made it "in book" @ the D&AD!
That enough self-promotion (at list 4 today...)
We are going 2 bring u all our experiences from Cannes lion festival so stay tuned.
Best,
Dima&Roy
mavrik even in the second time you see it
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