After an amazing dinner last night, we have awaken to another successful morning with a new finalist. This time in the Cyber Lion category. The work is "Pimpled" for Clearex acne treatment brand.
Tonight we'll have 6 nominees in the media category, one of which is Y&R idea of the year that got us here. So wish us even more luck.
We are going to the beach right now, so we'll update later.
Au revoir!
Tuesday, June 23, 2009
Monday, June 22, 2009
Cannes day 3
First of all we're sorry for the late update. it's hard 2 find a good WIFI spot here.
So we r "borrowing" one:)
So lets make a"short reminder":
We've landed @ Saturday @ quarter to midnight in Nice.
We took a bus and "Voila" we @ Cannes! We haven't wasted any time, left our luggage @ Hotel & went partying. After a long night, with a few beers, we finally went to the Cannes Festival Palais. Up until now we've attended a lot of seminars and a couple of workshops.
Today's morning was the most climatic one (well, up until now it is). We have been informed that we got 10 finalists: 3 of them direct, 6 media and one in the radio category. It's a great pleasure to see our work among other great works from Y&R agencies form all around the globe.
here's ours:
and here is some of the Y&R work from other countries:
We have already started to practice how is it to hold a lion. It's easy, and you can do it yourselves: http://www.holdyourlion.com/
Stay tune for further updates, hold your fingers crossed and give us a lot of good Karma.
P.S. Also, if you would like us to write about some subject that interests you - just write about it in the comments.
So we r "borrowing" one:)
So lets make a"short reminder":
We've landed @ Saturday @ quarter to midnight in Nice.
We took a bus and "Voila" we @ Cannes! We haven't wasted any time, left our luggage @ Hotel & went partying. After a long night, with a few beers, we finally went to the Cannes Festival Palais. Up until now we've attended a lot of seminars and a couple of workshops.
Today's morning was the most climatic one (well, up until now it is). We have been informed that we got 10 finalists: 3 of them direct, 6 media and one in the radio category. It's a great pleasure to see our work among other great works from Y&R agencies form all around the globe.
here's ours:
and here is some of the Y&R work from other countries:
We have already started to practice how is it to hold a lion. It's easy, and you can do it yourselves: http://www.holdyourlion.com/
Stay tune for further updates, hold your fingers crossed and give us a lot of good Karma.
P.S. Also, if you would like us to write about some subject that interests you - just write about it in the comments.
Saturday, June 20, 2009
Cannes here we come
we're in the airport right now. in less than 7 hours we will land @ Cannes.
what else can we say, our heart is go BOOM BOOM:
what else can we say, our heart is go BOOM BOOM:
Thursday, May 28, 2009
Yes we did It!!!
OK where to begin... We are very exited 2 b the "Idea of the year" winners. this is Dima's first time @ Cannes and Roy's second time (yep..last year was a great year 4 us 2).
So, What is all about? Mr. Granger and Y&R's creative managers chose "whenthelightsareoffthesiteison.com" as the Y&R's "idea of the year". The site made 2 promote "Orange Time", Orange's paying entertainment & movies portal. The idea behind this site is that it opens only when u switch off the lights in your room.
take a look:
So, What is all about? Mr. Granger and Y&R's creative managers chose "whenthelightsareoffthesiteison.com" as the Y&R's "idea of the year". The site made 2 promote "Orange Time", Orange's paying entertainment & movies portal. The idea behind this site is that it opens only when u switch off the lights in your room.
take a look:
This work made a little history and became the first Israeli work that made it "in book" @ the D&AD!
That enough self-promotion (at list 4 today...)
We are going 2 bring u all our experiences from Cannes lion festival so stay tuned.
Best,
Dima&Roy
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